Give clothes a second chance
Indeed, the talent of giving an interesting advertising dimension to a comparatively dull product needs to be appreciated. This print campaign is a good example for that. Well, there may not be more interesting ways to cleverly advertise a fabric dyer than this campaign.
The equally humorous (situational) copy reads- Give clothes a second chance
The ads feature how the same clothes can be used for more than one occasion using Dylon fabric dye, in a funny way. One ad shows a couple in which the man presents the same dress to his wife in two occasions- for Valentines Day and the anniversary.
The other ad features an young lady gives present to her grandmother (or mother-in-law) the same dress on her birthday and Christmas.
CREDITS
Advertising Agency: Grey, Paris, France
Executive Creative Director: Andrea Stillacci
Creative Directors: Luissandro Del Gobbo, Giovanni Settesoldi
Art Director: Giovanni Settesoldi, Sebastian Burghardt
Copywriter: Luissandro Del Gobbo, Gordian Frank
Photographer: Tony D’Orio
Retouching: Scott Giannini
Via: I believe in advertising
Effen vodka thinks its name’s effing comical
Effen Vodka has had some fun with its name in the past, like a print ad for its black-cherry flavor that used the label to spell out the headline, “Effen in the dark.” A new campaign from Euro RSCG attempts to spice up the double entendre. Check out three ads here. In one, a flight attendant is pictured in a gleaming white cabin, holding a martini glass in one hand and a bottle of the vodka, alongside the quote, “There’s nothing more satisfying than Effen on a plane.” In another, a skier shares, “Nothing warms me up like Effen by the fire.” The series is titled “Provocatively Premium.” The ads feel a bit more sterile than sexy, though, and don’t do much to refresh the well-trodden path of liquor and libido.
—Posted by Eleftheria Parpis
CC CLUB Wins ANDY AWARD 2008
Canadian Club Campaign wins at Andy Awards 2008. See more by clicking here
Magazine: Beverage – Alcohol Campaign
Energy BBDO, Chiciago
Creative Directors: Marty Orzio, Derek Sherman, Jason Stanfield
Art Director: Jason Stanfield
Writer: Derek Sherman
Account Manager: Doug Ryan, Marzena Grecki
Photographer: Robert Whitman
Agency Producer: Linda Dos Santos
Designers: Steve Denekas, Jason Hardy
Retouchers: Hugh Milstein, Scott Giannini, Keith Handley
The Image
Let’s all do the hop
by John Courtmanche
A touch of class to create the campaign of origami artwork made from Stolichnaya Russian Vodka labels, BBDO Chicago contracted Giannini Creative Imaging, headed by creative director, Scott Giannini. BBDO art director Megan Sheehan presented Giannini with marker comps and the challenge of figuring out how to virtually create a realistic origami frog from a Stoli label in a way that would display the brand and key words from the label. (more…)
Dad to the Bone
A new liquor campaign uses both old cameras and digital technology to recreate a retro look of a time when men were men.
by Kristina Feliciano
Advertising often taps into the viscerally familiar, but Energy BBDO’s recently launched campaign for Canadian Club whiskey takes this approach a step further, trying to reach 20- and 30- something men by appealing to their romantic notions of their fathers when they were their age, in the Sixties and Seventies. For the target demographic in question, a generation that has seen gender roles—and genders in general—blur, this is a primal pitch if ever there was one. (more…)
The Art of the Retoucher
Giannini Creative Group
by Terry Kattleman
Unlike the old days of retouching directly on the film or the print, digital retouching has not only “extended the possibilities of image manipulation, it’s where talent and technology meet,” says Scott Giannini of Chicago-based Giannini Creative Group, a division of graphics company Schawk Inc. “While we’re able to composite many elements together seamlessly and convincingly, digital imaging starts with a photographic image that captures as much information as possible. Lighting is key in order to maintain the integrity of a photograph and consolidate it into its environment; and keeping a realistic approach to an image to prevent over manipulating it enhances a much more believable product.” As for the American state of the art, “I think there tends to be a specific Euro style in some cases that mimics a more painterly look,” Giannini allows, “but overall, I believe you could do a taste test and not many people could identify one geographical style from the other.” In fact, the Allstate “Feel Lucky” image seen here “was shot by a London photographer, Andy Glass, and retouched by Midwestern me–and it has that painterly look. It’s all a matter of vision, art direction and a collaboration of talent.” (more…)
Gods Of Advertising Feature
Gods of Advertising featured some of our work for the JPA in their post from March 2009. Take a look at the full article:
Powerful new campaign makes agency look “good.”
